TJ Maxx
11.2024
A visual system for TJ Maxx that leans into iconicity. Built around the idea of “all eyes on her,” the design works to spotlight our woman and her TJ Maxx fashion. This system also introduces Maxx, a custom typeface based on TJ’s logotype, built in partnership with MCKL.
IT’S NICE THAT (2024)
FAST COMPANY (2024)
DESIGN (A-Z): SONSOLES ALVAREZ OTERO, DONOVAN BRIEN, MATT VAN LEEUWEN
CREATIVE (A-Z): DANIEL KIM, TASKEEN LIMALIA, SHAYNE MILLINGTON, CLEMENCE PLUCHE, NATALIE ROSE
MAXX TYPEFACE: JEREMY MICKEL (MCKL)