Jami Rubin

is a graphic designer who loves bookbinding, food styling and visual identity systems. She currently works at McCann Design in New York.

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Pretzel Studio
Jami Rubin

is a graphic designer who loves bookbinding, food styling and visual identity systems. She currently works at McCann Design in New York.

Email
Resume
Instagram
Pretzel Studio
Hard Soft

EDITORIAL, FOOD STYLING, ART DIRECTION
A publication that mixes two interests: baking and Doom Towns. To create imagery, I encased historic photos inside Jell-O molds.

Two pieces run side-by-side: an excerpt from Manhood and Political Culture in the Cold War (on being “hard” or “soft” in terms of wartime masculinity and Cold War political views) + The Cursed History of Jell-O and the Family Behind the Gelatin (on the history of Jell-O and its role in expectations of womanhood through history).

PRINTED ON CREAM 24LB PAPER WITH COLORED INK; PERFECT BOUND.
10.25 x 14.5 INCHES.

September 2018