Jami Rubin

Crumb
We Do We 
The Beauty Of
Sugar Coated
Spectacle
Hard Soft
HOAX
Tell Me I’m Fat

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PRETZEL STUDIO

Hard Soft
09.2018
A publication that mixes two interests: baking and Doom Towns. To create imagery, I encased historic photos inside Jell-O molds.

Two pieces run side-by-side: an excerpt from Manhood and Political Culture in the Cold War (on being “hard” or “soft” in terms of wartime masculinity and Cold War political views) + The Cursed History of Jell-O and the Family Behind the Gelatin (on the history of Jell-O and its role in expectations of womanhood through history).


PRINTED ON CREAM 24LB PAPER WITH COLORED INK; PERFECT BOUND. 10.25 x 14.5 INCHES.