HARD SOFT


Printed on cream 24lb paper with colored ink;  perfect bound.
10.25 x 14.5 in, September 2018



Challenged to create a publication in three weeks that “remixed” two of my current interests, I combined my love for baking with my fascination of Doom Towns (the above-ground fake towns in the Nevada desert where the US government tested atomic bombs beginning in the early 1950s). I used photographic documentation of Doom Town mannequins and details of atomic bomb testing and encased them in jello molds—a popular dish from the 1950s-1970s—to create my imagery for the book.

For the content, I wanted the audience to take a closer look at the roles of men and women during this time period in America. I ran two articles side-by-side: “Manhood and Political Culture in the Cold War” (about what it meant to be “hard” or “soft” in terms of wartime masculinity and Cold War political views) and “The Cursed History of Jell-O and the Family Behind the Gelatin” (an interview with the great-great-great-niece of the man who purchased Jell-O, who discusses its role in expectations of womanhood through history).