Jami Rubin

is a graphic designer based in Brooklyn, NY who loves bookbinding, food styling, visual identity systems, and writing really long sentences.

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Pretzel Studio
Jami Rubin

is a graphic designer based in Brooklyn, NY who loves bookbinding, food styling, visual identity systems, and writing really long sentences.

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Hard Soft

EDITORIAL, FOOD STYLING, ART DIRECTION
A publication that mixes two interests: baking and Doom Towns. To create imagery, I encased historic photos inside Jell-O molds.

Two pieces run side-by-side: an excerpt from Manhood and Political Culture in the Cold War (on being “hard” or “soft” in terms of wartime masculinity and Cold War political views) + The Cursed History of Jell-O and the Family Behind the Gelatin (on the history of Jell-O and its role in expectations of womanhood through history).

PRINTED ON CREAM 24LB PAPER WITH COLORED INK; PERFECT BOUND.
10.25 x 14.5 INCHES.

September 2018