VMP


12.2020
New brand elements plus a visual system for Gifting In Place, the 2020 holiday campaign for VMP.

VMP (formerly Vinyl Me, Please) came to us with four colors, two fonts, and a new logomark. In the process of designing a system for their holiday campaign, we introduced graphic elements for the overarching brand (stickers, iconography, exposed grid lines, etc.) inspired by the visual cues of record shops.

DESIGNED IN COLLABORATION WITH SAM WEST AS PRETZEL STUDIO.





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